The mark consists of the word "STEEL" all in capital letters in gray, to the right of the word "STEEL" are three images representing high rise buildings in gray and white of various heights, below the image of the building is a tan swoosh outlined in white, underneath the tan and white swoosh is a blue swoosh, to the right of the image of the buildings is the word "SHORE" all in capital letters in blue, below the images of the buildings is the word "MEDIA" all in capital letters in tan.
The color(s) gray, white blue and tan is/are claimed as a feature of the mark.