The mark consists of a background with alternating purple and yellow swirls. At the top of the Mark is the stylized word "WildFire" in red with the "W" and "F" capitalized. Under the word Wildfire are the all-capitalized stylized words "CHILI LIME" which transition vertically from yellow to green and are outlined in red. Under the words "CHILI LIME" is a depiction of red-colored ridged potato chips. To the right of the potato chips is a depiction of two green lime wedges and two red chili peppers, one of which is sliced.
The color(s) purple, yellow, green and red is/are claimed as a feature of the mark.
"CHILI LIME"