The mark consists of the stylized word "BRAVEHEART" in green letters set against a yellow background above the stylized words "HATFIELD-MCCOY TRAILS" in black letters against a tan background, all surrounded by black trim, all set below a bearded male figure, with rust hair, beard, mustache and eyebrows, and pink face and hands, and dressed in green and black with gray and yellow armor holding a brown, gray, and yellow shield in one hand and a white, gray, and black sword in the other hand, set against a light blue background surrounded by black trim
The colors black, white, gray, brown, yellow, tan, light blue, green, rust and pink are claimed as a feature of the mark