The mark consists of the stylized wording "La Rosita" in red with a red rose with a green stem and leaves over the letters "O" and "S" of the word "Rosita". To the right of the wording "La Rosita" is the stylized wording "Fresh Market" in green and with the word "Fresh" over the word "Market". Beneath the wording "La Rosita" and "Fresh Market" is the wording "Meat" in green followed by a small red square, which is followed by the word "Produce" in green, followed by a small red square, which is followed by the word "Bakery" in green, followed by a small red square, which is followed by the word "Taqueria" in green.
The color(s) red and green is/are claimed as a feature of the mark.
"Fresh market", "meat", "produce", "bakery" and "taqueria"
The English translation of "La Rosita" in the mark is "The Rose".