9 Downloadable computer software for collection and population of data into a data management platform in the field of entertainment for the purposes of consumer entertainment and experience enhancement; downloadable media, namely, videos featuring film clips, movie trailers, photographs, music, audio files featuring music, and audio and video presentations featuring downloadable film clips, movie trailers, photographs, music and multimedia materials, namely, multimedia audio material and multimedia video material containing text, audio and video relating to film clips, movie trailers and music; computer software applications for enabling users to post, share, store and link content, and widgets in the nature of software applications for enabling users to post, share, store and link content, all in the field of entertainment; downloadable computer software applications for enabling users to post, share, store and link content in the field of movies, celebrity and entertainment news