The mark consists of a label design having a top and bottom gold stripe depicting a forest scene in green and black containing elves, fairies, and woodland animals in various poses, in particular play chess, dancing atop barrels and casks, and sitting on tree branches. At the top of the label is the wording "DISTILLED, BOTTLED, & MATURED IN IRELAND" in gold stylized font. Below this is the figure of mythical King Finvara in green and black with gold hair and goatee and a gold crown with two gold stag-like horns protruding from each side, a gold seal on his right shoulder, and holding a gold king chess piece. Below this is black rectangular design with notched corners and a gold border containing the wording "FINVARA" in white stylized font, with each letter outlined in gold. Below this is the wording "THE KING'S GAMBIT" in white stylized font outlined in gold above the wording "TRIPLE DISTILLED" in gold stylized font, above the wording "IRISH WHISKEY" in white stylized font outlined in gold. Below this is a gold seal comprised of concentric circles and containing the wording "FINVARA A KING AMONGST IRISH WHISKEYS" in gold stylized font in the outermost circle, the wording "INAUGURAL RELEASE NUMBER ONE" in gold stylized font in the middle circle, and a gold scroll work design in the innermost circle. Below this is the wording "THE KING'S GAMBIT IS A SOPHISTICATED BLEND, EXPERTLY CRAFTED FROM SPECIALLY SELECTED CASKS KNOWN FOR THEIR INDIVIDUALITY AND CHARACTER.," "700ML," and "43% ALC VOL" in gold stylized font. The wording "IN THE LAND OF MIST AND MAGIC FAIR, WHERE CHESS IS PLAYED WITH CUNNING AND FLAIR THE KING'S GAMBIT, A KNIGHT'S BOLD MOVE, WHERE FINVARA, IN BATTLES HAS PROVED." in gold stylized font appears along the right vertical margin. The wording "THE PRIZE FOR THE WINNER, POWER TO HOLD, IN THIS LAND OF LIGHT, WHERE STORIES ARE TOLD. RAISE A GLASS OF WHISKEY, IN VICTORY OR DEFEAT. IN THE FAIRY WORLD, WHERE ALL IS MYSTIQUE." in gold stylized font appears along the left vertical margin.
The color(s) green, gold, black and white is/are claimed as a feature of the mark.
THE WORDS "TRIPLE DISTILLED IRISH WHISKEY", "IRISH WHISKEYS", "700ML", 43% ALC. VOL.", "INAUGURAL RELEASE NUMBER ONE", AND "DISTILLED BOTTLED & MATURED IN IRELAND"