35 Loyalty rewards program cards; computer software for use in developing, implementing, managing and measuring a loyalty rewards program; promotional material, namely, hats, t-shirts, golf shirts, sweatshirts, jackets, uniforms, name tags, key fobs, bags, mugs; administration of loyalty incentive rewards program in which points accumulated by customers are used in association with contests, discounts on goods and services, and redemption for goods and service; promotion of wares and services of others by means of loyalty rewards program; Providing promotion program development, operation and supervision of sales and promotional incentives; providing marketing research and data analytics services; advertising the wares and services of others through print, website, and direct marketing communications; administration of consumer loyalty programs; operation of customer incentive, award and loyalty programs