The mark consists of a design of twelve sitting gummy bears, each in a different color and having the stylized letter "A" on the chest. The bears are arranged in a circular formation, with the six bears in the back facing inward and the six bears on the front facing outward. The colors of the bears, starting from the farthest left bear in the back of the circle facing inward and working clockwise to the farthest left bear in the front of the circle facing outward, are mint green, dark red, orange, light yellow, red, lime green, purple, peach, blue, yellow, green, and light yellow. Below the bears are shadows depicted in their respective colors and gray. All the aforementioned is imposed on a white background.
The colors red, orange, yellow, green, blue, purple, pink, peach, white, and gray are claimed as a feature of the mark.