The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to raise the bar and this means raise the bar in English. The non-Latin characters in the mark transliterate to raise the bar and this has no meaning in a foreign language.
The English translation of raise the bar in the mark is raise the bar. The wording raise the bar has no meaning in a foreign language.
"raise the bar"