The mark consists of the stylized word "BEARIFIC" in gold font with the letter "B" larger than the rest of the letters; enclosed by the letter "B" is a cartoon-style brown bear wearing a pink dress with a gold star in the middle; the bear is wearing a pink headband with a gold star on the right side; behind the bear is the pink silhouette of butterfly wings; the background of the whole logo is light pink.
BEAR TERRIFIC
The color(s) brown, gold, light pink, and dark pink is/are claimed as a feature of the mark.