The mark consists of logo containing a hollow transparent circle with a blue outline and a girl with white shirt in the circle with blue eyes, pink nose in triangular shape, pink lips, black hairs with white lines on it and two red hair bands and two green hair bands. The girl is wearing black skirt with a bow style belt on it in red color and there are flowers designed on the skirt. The girl is holding a popsicle in one hand and a cone in the one both the popsicle and cone is in pink color whereas the waffle of the cone is orange color. There are two social media handles, one is of facebook and the other one is tiktok on both sides of a girl. There is a literal element in the logo PALETERIA is written in curved shape in black color then LA MICHOACANA is written under the PALETERIA in pink color in curved shape moreover PHOENIX is written under the girl in straight shape in pink color lastly es calidad. is written in black color. The logo is designed on white background.
The color(s) black, orange, red, pink, white, blue, green is/are claimed as a feature of the mark.