The mark consists of four white Chinese characters appearing in a red square, that is in turn contained within a maroon square. The stylized wording "SHANGHAI SHANGHAI" appears in white along the bottom of the maroon square.
The non-Latin characters in the mark transliterate to "HUNG DO SHE FU" and this means "RED BEAN FOOD FAMILY" in English.
The color(s) red, white, and maroon is/are claimed as a feature of the mark.
The English translation of the Chinese characters "HUNG DO SHE FU" in the mark is "RED BEAN FOOD FAMILY".
"SHANGHAI" and the non-Latin characters that transliterate to "HUNG DO SHE"