The mark consists of the stylized wording, placed on several lines, "CONTRATTO BITTER ANTICA RICETTA DAL 1933 LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL 1867". On the first line, white-coloured wording "CONTRATTO", placed between two horizontal dark yellow segments of equal size. Below, in a central position, larger wording "BITTER" in dark yellow and orange, the lower part of the first letter "T" partially hidden by the hand of a smiling red-haired woman holding up an orange glass and with the other hand holding two bottles in orange and red with yellow and blue labels. The woman has beige skin and orange features and is barefoot, dressed in a light, soft pale pink dress, with a pink and orange scarf loosely knotted around her neck, one leg bent towards the bust. White-coloured wording "ANTICA RICETTA DAL 1933" appears between two white five-pointed stars inside a red and black ribbon banner with with white lines at the top and bottom, partly overlapping the image of the woman. Below, in the right corner, yellow-coloured wording "LIQUEUR PRODUCT OF ITALY". At the bottom, on the left corner, yellow coloured wording "CASA FONDATA NEL 1867". All of the foregoing appear on a background of alternating blue and light blue segments radiating from the center of the mark.
CONTRATTO BITTER ANTICA RICETTA DAL NINETEEN THIRTY THREE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL EIGHTEEN SIXTY SEVEN ALCOHOL TWENTY TWO PERCENT BY VOLUME; CONTRATTO BITTER ANTICA RICETTA DAL ONE THOUSAND NINE HUNDRED THIRTY THREE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL ONE THOUSAND EIGHT HUNDRED SIXTY SEVEN ALCOHOL TWENTY TWO PERCENT BY VOLUME; CONTRATTO BITTER ANTICA RICETTA DAL ONE NINE THREE THREE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL ONE EIGHT SIX SEVEN
The color(s) white, yellow, orange, red, pale pink, pink, black, blue, light blue and beige is/are claimed as a feature of the mark.
The English translation of "ANTICA RICETTA DAL" and "CASA FONDATA NEL" in the mark is "ANCIENT RECIPE SINCE" and "HOUSE FOUNDED IN".
"APERITIF", "ANTICA RICETTA DAL 1935", "CASA FONDATA NEL 1867", AND "LIQUEUR PRODUCT OF ITALY"