The mark consists of the stylized wording, placed on several lines, "CONTRATTO APERITIF ANTICA RICETTA DAL 1935 LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL 1867". On the first line, white-coloured wording "CONTRATTO", placed between two horizontal dark yellow segments of equal size. Below, in a central position, larger wording "APERITIF" in blue and yellow, lower part of the letter "E" partially hidden by the hand of a smiling red-haired woman holding up an orange glass and with the other hand holding two bottles in orange and red with yellow and blue labels. The woman has beige skin and orange features and is barefoot, dressed in a light, soft pale pink dress, with a pink and orange scarf loosely knotted around her neck, one leg bent towards the bust. White-coloured wording "ANTICA RICETTA DAL 1935" appears between two white five-pointed stars inside a dark yellow and black ribbon banner with with red lines at the top and bottom, partly overlapping the image of the woman. Below, in the right corner, blue-coloured wording "LIQUEUR PRODUCT OF ITALY". At the bottom, on the left corner, blue coloured wording "CASA FONDATA NEL 1867". All of the foregoing appear on a background of alternating orange and light orange segments radiating from the center of the mark.
CONTRATTO APERITIF ANTICA RICETTA DAL NINETEEN THIRTY FIVE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL EIGHTEEN SIXTY SEVEN ALCOHOL THIRTEEN POINT FIVE PERCENT BY VOLUME; CONTRATTO APERITIF ANTICA RICETTA DAL ONE THOUSAND NINE HUNDRED THIRTY FIVE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL ONE THOUSAND EIGHT HUNDRED SIXTY SEVEN ALCOHOL THIRTEEN POINT FIVE PERCENT BY VOLUME; CONTRATTO APERITIF ANTICA RICETTA DAL ONE NINE THREE FIVE LIQUEUR PRODUCT OF ITALY CASA FONDATA NEL ONE EIGHT SIX SEVEN ALCOHOL ONE THREE POINT FIVE PERCENT BY VOLUME
The color(s) white, dark yellow, blue, yellow, red, pale pink, pink, orange, black, light orange and beige is/are claimed as a feature of the mark.
The English translation of "ANTICA RICETTA DAL" and "CASA FONDATA NEL" in the mark is "ANCIENT RECIPE SINCE" and "HOUSE FOUNDED IN".
"APERITIF", "ANTICA RICETTA DAL 1935", "CASA FONDATA NEL 1867", AND "LIQUEUR PRODUCT OF ITALY"