The mark consists of the stylized phrase "TIERRA · GARAT" in a circle. There are lines above and below that phrase, and the circle contains six other sections. Those sections contain, starting at the top-center and moving clockwise, a straight-line design, two angles with three stars, the term "1991", a pattern made up of shaded squares, a curved-line design, and a pattern made up of shaded ovals. Above the circle is a curved line and below it is the phrase "MÉXICO ES CAFÉ Y CHOCOLATE".
TIERRA GARAT MEXICO CAFE Y CHOCOLATE NINETEEN NINETY ONE; TIERRA GARAT MEXICO CAFE Y CHOCOLATE ONE THOUSAND NINE HUNDRED NINETY ONE; TIERRA GARAT MEXICO CAFE Y CHOCOLATE ONE NINE NINE ONE
Color is not claimed as a feature of the mark.
"1991"
The English translation of "TIERRA" in the mark is "land" and the English translation of "MÉXICO ES CAFÉ Y CHOCOLATE" in the mark is "MEXICO IS COFFEE AND CHOCOLATE". The word "GARAT" has no meaning in a foreign language.