The mark consists of the stylized stacked text "FIOR DI LATTE" right adjusted over a stylized image of an eight petal flower with a stylized milk jug in the center of the flower and the stylized text "CHEESE SHOP" below.
Color is not claimed as a feature of the mark.
The English translation of Fior di Latte in the mark is "flower of milk" in Italian.
"CHEESE SHOP"