The mark consists of the literal elements of "AR", "ARTURO", and "ROQUE". The letter "A" is written in a capitalized bold stylized font, with a shaded cowboy hat sitting on top it. The letter "R" is written in the same capitalized bold stylized font immediately after the letter "A" and is attached to the letter "A" so that it looks as if the letters "A" and "R" are a single element. The words "Arturo" and "Roque" are positioned underneath the letter "A" and "R" in a smaller capitalized bold font so that they sit in the middle, immediately underneath the letters "A" and "R"..
Color is not claimed as a feature of the mark.