The mark consists of Both "VILLA" and "ARDORE" are custom-drawn, original artwork-which are not based on fonts. The "V" in "VILLA" has as notable detail in the V-I ligature/connection. The word "ARDORE" the A and the R both have distinctive details. The swash/crossbar in "A" is notable, as well as the leg of the two "R", which dip below the baseline in a stylized manner. All letterforms are original creation and cannot be directly replicated with commercial font software. The word "Villa" is set in a custom formal script, with a unique ligature/connection between the V and I letters. The word "Ardore" is a custom serif lettering. The A and R have distinctive swash features that are unique to the Villa Ardore Brand. The boar illustrations are constructed with line art that defines their forms in a unique and distinctive way. The VA monogram combines the two letters with an original drawn Lily icon. The outer swash lines have been drawn to uniquely frame the shape of the lockup. The boar illustrations that appear in the mark are completely original artwork. Their construction using parallel lines to define their form and shape are unique and this stylization is distinctive to the Villa Ardore brand. Filigree / line art elements surrounding the full brand lockup add one more layer of customization that is unique to the Villa Ardore Brand. The letters and designs are in Gold. Gold can be defined in a CMYK process print formula as: 26,41,66,3 being the respective values. In offset print materials, metallic gold foil is used. Gold for web/devices is defined as RGB 188, 147, 102..
The color(s) gold is/are claimed as a feature of the mark.
The English translation of Ardore in the mark is to live with passion.
Trademark: 98180266
