The mark consists of an animated cross-armed female character with purple hair that has two pigtails, each depicted with a smaller and larger purple sphere, held with yellow lightning bolt barrettes on either side of her head. The animated character also has four purple bubble-like objects around her head as well. The animated character has a brownish skin tone, purple eyebrows, blue eyes with black and white pupils and is wearing a blue and yellow uniform with horizontal stripes across the midriff, the word "MOXIE" in the color blue across the right chest and a stylized American flag patch in the colors red, white and blue on the left shoulder. She is wearing a light blue top under the uniform with black boots with yellow soles.
The color(s) purple, yellow, brown, blue, black, white, and red is/are claimed as a feature of the mark.