The mark consists of BLACK, RED AND WHITE.
The color(s) THE WORDS "CARNES Y MARISCOS" IN STYLED FONT, A SILHOUETTE OF VINTAGE BOAT HELM, A SILHOUETTE OF COW WITH THE NAME LUIS UNDERNEATH IT, IN THE CENTER OF THE BOAT HELM. THE WORDS " PURA CAJETA!" IN STYLED FONT is/are claimed as a feature of the mark.
The English translation of "CARNES Y MARISCOS" "PURA" in the mark is "MEATS AND SEAFOOD" "PURE".
"CARNES Y MARICOS"