35 Providing incentive award and customer loyalty programs to consumers through the issuance of cash back rewards; web site and retail store services featuring advertising, marketing and promotional services provided via downloadable mobile application; promoting the sale of third-party consumer products and services by offering cash back rewards and promotions within a mobile application; administration of a consumer loyalty program to promote restaurant services and retail services of others; analytics, tracking and measuring consumers' response to online advertising; advertising, promotional and marketing services for others; marketing analysis services