The mark consists of a black and white depiction of a shadowed man wearing a hat and gesturing behind the words "EST. 1963 WLAC LMA" in white and the letter "A" is removed from "WLAC" and replaced with the LMA designed as a triangle shape with a rounded point at the top with the letters "LMA" at the bottom of the triangle and an image of an eagle in the middle of the triangle, and to the right edge above the letter "C" are the letters and numbers "EST. 1963" in white, and the words "WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP" in white underneath the shadowed man.
WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST ONE NINE SIX THREE; WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST NINETEEN SIXTY THREE; WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST ONE THOUSAND NINE HUNDRED SIXTY THREE
Color is not claimed as a feature of the mark.