The mark consists of a circle with two adjacent borders; the word BACKWATER wrapped around the upper circumference inside the circle, and PROVISIONS CO. wrapped around the lower circumference inside the circle; the numbers 27.988361 and -82.685034 spaced between the above-described text indicating a latitude and longitude coordinate; and a circular border inside the above-described text with two fishing poles crossing each other into an "X" pattern, with a stylized hook and two adjacent stars in the top quadrant of the "X", upside down "v" shapes in the left and right quadrants of the "X" depicting a plurality of waves in water, and "safety harbor, fl" in the lower quadrant.
BACK WATER PROVISIONS CO SAFETY HARBOR FLORIDA TWO SEVEN NINE EIGHT EIGHT THREE SIX ONE EIGHT TWO SIX FIVE ZERO THREE FOUR
Color is not claimed as a feature of the mark.