35 Advertising, marketing and promotional activities; promotional marketing services using audio and visual media; advertising and marketing services provided by means of social media, blogging, video blogging; banner advertising; production of advertising materials; organization of events for commercial and advertising purposes; organization of trade fairs; provision of business information of any means; retail and wholesale services; all of the aforesaid services relating to use in the field of optical apparatus and instruments, measuring apparatus and instruments, ophthalmology and medicine; Retail store services featuring spectacle frames and lenses, eyeglasses, sunglasses, eyeglass cases, contact lenses, contact lens cleaning solutions, ski googles, sports glasses, reading glasses, magnifying loupes, 3D glasses, smart glasses, virtual reality headsets and audiovisual headsets, microfiber cleaning cloths, screen cleaning wipes impregnated with a cleaning preparation, lens cleaning wipes impregnated with a cleaning preparation, liquid cleaners and cleaning sprays for screens, optical and spectacle lenses, antifogging agents for optical and spectacle lenses, binoculars, carrying cases and straps for binoculars, spotting scopes, balance plates, tripod adapters, carrying cases, straps, astro, photo and camera adapters for spotting scopes, thermal imaging cameras, riflescopes, weather protection covers for riflescopes, camera lenses, filters for camera lenses, digital cameras, carrying cases for camera lenses and digital cameras; file management by computer; compilation of data in computer databases; advertising for services in the fields of ophthalmology, dentistry, neurosurgery, spine surgery, reconstructive surgery, plastic surgery, otorhinolaryngology, radio therapy; ophthalmic surgery, refractive surgery advertising, in particular for training courses, trainings, workshops; services relating to the registration, transcription, compilation or systematic arrangement of written communications and records, as well as to the analysis or compilation of mathematical or static data; updating of advertising material; market research; systematization of data in computer databases; word processing (typing services); mediation, conclusion of contracts for services; compilation of data in computer databases; commercial services and consumer information, namely, auctioneering; rental of automatic vending machines; brokerage; arranging of business contacts; collective buying; commercial evaluation; preparation of competitions; agency business; import and export; negotiation and brokerage; ordering; price comparison services; procurement for others; arranging of subscriptions; business assistance, management and administrative services; business analysis, research and information services; rental of objects in connection with the providing of the aforesaid services, included in this class; consultancy and information in relation to the aforesaid services, included in this class