The mark consists of Color is not claimed as a feature of the mark. The mark consists of the stylized wording "BOON-DAH BOX" with a thought cloud design enclosing a brain design, an atomic design, an explosion design and a lightbulb design. The thought cloud design appears above the second "O" in "BOON". The "OO" letters contain eye spots and half a smile design below the letters. Below "BOON-DAH" appears the stylized wording "DO MORE, LEARN MORE"..
Color is not claimed as a feature of the mark.