The mark consists of a circle filled in with gold, with a broken white circle inside the circumference of the gold circle, the word "FAMILY" at the top of the circle, the word "CALIFORNIA" in the middle directly over an outline of the State of California, and the words "OWNED" and "OPERATED" at the circle's bottom separated by a vertical line, with all text in the color black. White color outside of the circle represents background and is/are not part of the mark.
The color(s) gold, white, and black is/are claimed as a feature of the mark.
"the image of the State of California"