The mark consists of the large, red, stylized lettering "LUCKY" outlined in white, then black; above the numbers "777," each outlined in black. The lefthand "7" is filled-in with red, the middle "7" is slightly higher up and is filled-in with white, and the righthand "7" is filled-in with blue.
LUCKY SEVEN SEVEN SEVEN
LUCKY SEVEN HUNDRED SEVENTY SEVEN
The color(s) red, white, blue, and black is/are claimed as a feature of the mark.