The mark consists of the words "CINCO" in bold capital letters, with the words "DRINK CO." in smaller font bold capital letters directly below. Underneath the words is an image of a plant, with five extensions facing upward. An image of the sun rising or setting appears to the right behind the two extensions of the plant. An image of a shadow appears underneath, and to the left of the plant image.
Color is not claimed as a feature of the mark.