The mark consists of the word "HOW" in all capital letters in black, followed by the stylized lettering "G" which appears in white and outlined in black with a design of a lightning bolt in orange and outlined in black superimposed onto the center of the letter "G", and followed by the words "DOES ENERGY" in all capital letters in black.
The color(s) black, orange, and white is/are claimed as a feature of the mark.