35 Assistance, advisory services, and consultancy with regard to strategic and operational planning, execution, management, analysis, and improvement of business processes related to data integration, exploration, and analysis; business information management and analysis, namely, collecting, processing, validating, analyzing, reporting, representing, visualizing, and performing other analysis of business-related data by a variety of means; business information management and business process management, namely, in the fields of data integration, exploration, and analysis; business monitoring, namely, tracking business data of others, to provide strategy, insight, marketing, sales, operation, and reporting, particularly specializing in the use of data analytics and reporting for the understanding, strategizing, planning, alignment, tracking, and improvement of business processes related to data integration, exploration, and analysis; providing information and analysis in the field of business, namely, in data integration, exploration, and analysis