The mark consists of a white circle outlined in red with the wording "ADVENTURE FAMILIA" in white font in the top of the circle and the wording "LOVE LEARN GROW" in white font in the bottom of the circle with dark red circles shown between the words in the bottom of the circle outline. Two, four-point stars are shown in white with an outline of dark red, one in the left side of the circle outline and one in the right side of the circle outline. The three dimensional characters "AF" are shown inside the circle in red with black and dark red on the sides of the characters.
The color(s) red, dark red, white and black is/are claimed as a feature of the mark.
The English translation of "FAMILIA" in the mark is family.