The mark consists of The mark consists of the word "UMAI" in stylized letters with the "U" formed by two squares above a "U" shape representing the design of a smiley face and the "A" appearing in the form of an upside down "V", all above the words "SAVORY HOT DOGS" in stylized letters.
The color(s) Red, White, Black is/are claimed as a feature of the mark.
The English translation of "UMAI" in the mark is "yummy".