The mark consists of a fleur de lis design in the background with the words "American Factory Direct Furniture all about Price. . . all about Design. . ." in the foreground, wherein the words "American Factory Direct" have a stylized font that includes initial capital letters and are positioned about centrally near the top and in front of the fleur de lis design, wherein the word "Furniture" has an initial capital letter and is positioned about centrally in front of and near the middle of the fleur de lis design below the words "American Factory Direct" and has a stylized font that is larger than, and different from, the words "American Factory Direct", and wherein the words "all about Price. . . all about Design. . ." are positioned about centrally in front of and near the bottom of the fleur de lis design below the word "Furniture" and have a cursive stylized font that is smaller than, and different from, the words "American Factory Direct" and "Furniture" and wherein each instance of the words "all about" are in all lower case letters and the words "Price" and "Design" include initial capital letters.
Color is not claimed as a feature of the mark.