35 Advertising, business management, business administration; providing office functions; incentive award programs, namely, providing incentive award programs for customers through issuance and processing of loyalty points for online purchases of a company's goods and services; promoting hotel, resort, airline, car rental, time share, travel, and vacation services through an incentive award program; business administration, namely, organization, operation and supervision of consumer loyalty programs which provides free or discounted bookings for hotel, resort, airline, car rental, time share, travel, and vacation services