The mark consists of the literal elements V. MARCHESE FRESH PRODUCE DAIRY & SPICES EST. 1934. The applicant is not claiming color as a feature of the mark. The wording V. MARCHESE appears in a large, stylized font. The wording "FRESH PRODUCE" appears above "MARCHESE" in a slight upward arc, and the wording ~DAIRY & SPICES~ appears below "V. MARCHESE" in a slight downward arc, with "EST." and "1934" on either side.
V MARCHESE FRESH PRODUCE DAIRY AND SPICES EST ONE NINE THREE FOUR; V MARCHESE FRESH PRODUCE DAIRY AND SPICES EST NINETEEN HUNDRED THIRTY FOUR; V MARCHESE FRESH PRODUCE DAIRY AND SPICES EST ONE THOUSAND NINE HUNDRED THIRTY FOUR
Color is not claimed as a feature of the mark.