The mark consists of a brown, white, black, and yellow cat having yellow and black eyes and brown whiskers and dressed in a dark grey suit jacket with white shirt and red tie, and brown hat. The cat overlays a top of a clear large drinking glass having a brown alcoholic drink and a brown cigar seated therein with white smoke peering from behind the cat's hat. A reflection of the clear glass, brown drink, and brown cigar appear below. The cat has a dark grey and brown cigar in his paw with light grey smoke rising from the cigar and brown liquid from it falling into a clear small drinking glass filled with a brown alcoholic drink with ice. The words "LIQUID SMOKE" overlay the large drinking glass with "LIQUID" in blue and black color outlined in white and being angled to one side against the letter "S" in "SMOKE" and "SMOKE" in dark grey and black and outlined white. All elements in the design are encircled by a faded black and brown background in a light grey and dark grey circle.
The color(s) brown, white, black, yellow, dark grey, red, clear, light grey and blue is/are claimed as a feature of the mark.
"SMOKE"