The mark consists of a tilted oval with the words "UGLY BAGEL" within it. The word "UGLY" is set in the top left portion of the oval; The word "BAGEL" sits below the word "UGLY" in the bottom right portion of the oval and consists of a black "B", "A", with an accent mark above the "G." A smiling mouth is at the bottom.
Color is not claimed as a feature of the mark.
BAGEL