The mark consists of a cartoon version of a bust of young man with tan skin with developed muscles outlined in black on his arms in the likeness of Cameron Barker Wein Lett, with short brown hair, brown eyebrows, white eyes with brown irises featuring a white highlight and black pupils, with white teeth showing in a smile, and wearing a brown cowboy hat with an orange band and buttons on top of his head, wearing a dark blue muscle shirt with his arms folded, holding one black dumbbell weight with a gray handle in his left hand, and a black kettlebell appearing on either side of the portrait. The stylized portrait appears in front of a beach scene with three palm trees with brown trunks and green palm fronds, tan sand and turquoise water, with a blue sky in the background featuring stylized white and lavender clouds. The beach scene is contained within a black circular border which appears to connect behind the cowboy hat. The stylized wording "BEACH COWBOY" appears directly below the stylized portrait, stacked above the stylized wording "FITNESS," with the stylized wording "FOUNDATION" appearing at the bottom of the mark. All of the wording is outlined in black and appears in a gradient fading from yellow to shades of orange.
The color(s) tan, brown, white, black, orange, blue, gray, green, turquoise, blue, lavender, and yellow is/are claimed as a feature of the mark.
"FITNESS FOUNDATION"
Trademark: 98153292
