The mark consists of The logo consists of the company name 'Beyond the Swaddle' in blue, with a horizontal black line above and below the name. To the right of the name, there is a black and white cartoon image depicting a joyful baby crawling in a diaper from left to right. The logo conveys a sense of movement, growth, and comfort in parenting, encapsulating the essence of the 'Beyond the Swaddle' brand.".
The color(s) black, white, and blue is/are claimed as a feature of the mark.