The mark consists of a separated cogwheel with the top portion of the cogwheel in white and outlined in silver, gray, and brown with the word CRAFTSMAN in black in the middle, the bottom portion of the cogwheel in white and outlined in silver and gray with the word CHARACTER in black in the middle, the right portion of the cogwheel with an arrow pointing to the left in blue and outlined in black and silver with the word WITH in white in the middle of the arrow, and the letter C in the middle of the top and bottom portions of the cogwheel in blue and outlined in silver with two curved lines inside the top and bottom curves of the C in white and fading into green.
The color(s) black, white, silver, gray, brown, blue, and green is/are claimed as a feature of the mark.