The mark consists of four large Chinese characters which transliterate into English as XI TA SHAO KAO, located in the center of the mark with a space between the characters for XI TA and those for SHAO KAO. To the left of the Chinese characters is an Asian pagoda fully inside a circle with a small Chinese character that transliterates into English as XI, located to the left of the pagoda, and another small Chinese character that transliterates into English as TA on the right side of the pagoda. To the right of the four large Chinese characters, located in the bottom right of the mark is a rounded rectangle with the wording "XiTa B.B.Q" inside the rectangle.
The non-Latin characters in the mark transliterate to XI TA SHAO KAO and this means West Tower Barbeque in English.
XITA BARBECUE; XITA BARBEQUE
Color is not claimed as a feature of the mark.
The English translation of XITA in the mark is West Tower.