9 Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media, computer software, blank digital or analogue recording and storage media; computers and computer peripheral devices; computer programs (downloadable software); computer programs for educational purposes; computer software for use in big data analysis; computer software for use in tracking user preferences, for recommendation services, identification services, data management, and resource directory and information services; computer software platforms for data collection, data interpretation, data queries, data visualization, and data analytics; computer software that analyzes and reports on the preferences of users of an internet website; downloadable cloud computer software for data integration, data mining, data processing, data collection, data interpretation, data queries, data visualization, and data analytics; downloadable computer software for use in connecting and interfacing with an online software platform for collecting and analyzing information, data and content to facilitate information, data and content management; downloadable computer software for use in connection with data integration, data warehousing, data mining, data processing, data sharing, data collection, data interpretation, data queries, data visualization, and data analytics; downloadable software for the creation, integration, publication, management, and maintenance of content, including, text, documents, audio, and video; educational and teaching apparatus; electronic books (downloadable); electronic publications and downloadable electronic publications; interactive educational software; user manuals, instruction books, planning guides, and progressive execution guides in electronic form; encoded membership cards; eyeglasses; sunglasses; wearable mobile devices; animation; audio speakers; audio-visual equipment for educational use; wearable activity trackers; calculators; camcorders; contact lenses; computers; USB flash drives; smartphones; smartwatches; smartglasses; downloadable emoticons for mobile devices; application software for use in mobile devices; application software for use in education; downloadable game software and applications; computer software application, downloadable; wearable peripherals for computers, tablet computers, mobile devices and mobile telephones, namely, configurable head-mounted displays; virtual reality headsets and helmets adapted for use in playing video games; virtual reality headsets for playing video games for connection to computers, video game consoles, handheld video game consoles, tablet computers, mobile devices, and mobile phones in order to enable virtual reality experiences; MP3 players; music recordings; mobile apps (application programs); headsets; electronic instructional books and manuals sold as a unit; mobile applications or software applications for managing loyalty membership