The mark consists of a shield shape outlined in black with the words "NASCAR KIDS CLUB" in black lettering inside the shield, with a helmet within the helmet with the colors of a blue, red and white swoosh and 2 yellow stripes, 2 red stripes and 1 blue stripe, above the words "NASCAR KIDS CLUB" within the shield, and within the shield 2 black branches with black leaves on each side of the helmet.
The color(s) yellow, black, blue, yellow, red and white is/are claimed as a feature of the mark.