The mark consists of the word "GIOVANNI" colored a red-brown within a yellowish-gold rectangular background above a horizontal section of equally sized rectangular segments colored green, white and red from left-to-right, respectively, all above a script writing of the wording "Fine Italian Taste", colored red-brown, and with a stylized representation of an ice cream type dollop swirl colored white and gray with red-brown outlining and accents, extending upwardly from the letter "V" of "GIOVANNI".
The color(s) red-brown, yellowish-gold, green, white, gray and red is/are claimed as a feature of the mark.
"FINE ITALIAN TASTE"