The mark consists of a red circle with various red rings within it, with all the center spaces being white; the words "SURF DOG" appear in red within and on the left side of the circle, and the red wording "TOES ON THE NOSE" appears within the circle on the right side, with two red dots between the mentioned phrases; in the center of the circle there is a dog eating a hot dog in his right hand and holding a surfboard in his left hand, all in red; the words "WILD BILL'S BEACH DOGS SEASIDE FLORIDA" surround the outside border of the circle in yellow.
The color(s) red, yellow and white is/are claimed as a feature of the mark.
"DOG", "DOGS" AND "SEASIDE FLORIDA"