The mark consists of a box containing the word "Soup" positioned laterally over the word "Cracker", a concave line with upturned ends evocative of a broad smile being positioned between the words, positioned above each of the "o" and "u" letters of the word "Soup" is a vertically elongated "S" shape.
S SEASCAPE SOUP CRACKER
Color is not claimed as a feature of the mark.