16 Printed matter, namely, printed publications, newspapers, newsletters, manuals, catalogues, articles, columns and written and published articles contained and supplied in or by print media, magazines, periodicals, books, reference books, magazine and newspaper supplements, puzzle books, calendars, photographs, posters, stationery; packaging materials; printed materials, namely, journals featuring art, culture, dance, film, theater, television, history, language, literature, philosophy, politics, religion, science, and technology; gift certificates being non-magnetically encoded gift cards