The mark consists of the six stylized Chinese characters "CHANG", "CHEN", "YANG", "ZHI", "QIU" and "XIANG".
The non-Latin characters in the mark transliterate to "CHANG", "CHEN", "YANG", "ZHI", "QIU", and "XIANG" and this means "Great Wall", "sheep", "grease", "autumn", and "fragrant" in English.
Color is not claimed as a feature of the mark.