The mark consists of the six stylized Chinese characters "CHANG", "CHEN", "YANG", "ZHI", "QIU" and "YUE".
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "CHANG", "CHEN", "YANG", "ZHI", "QIU", and "YUE" and this means "Great Wall", "sheep", "grease", "autumn", and "moon" in English.