The mark consists of the illustrated image of the upper torso of a sailor holding wrenches, with the term MCWILLIAMS underneath within a banner, with SINCE 1974 below and the terms HEATING COOLING PLUMBING in a curved arc below, all against a background carrier of two concentric circles.
MCWILLIAMS SINCE ONE THOUSAND NINE HUNDRED SEVENTY FOUR HEATING COOLING PLUMBING; MCWILLIAMS SINCE NINETEEN SEVENTY FOUR HEATING COOLING PLUMBING; MCWILLIAMS SINCE ONE NINE SEVEN FOUR HEATING COOLING PLUMBING
Color is not claimed as a feature of the mark.
"SINCE 1974" and "HEATING COOLING PLUMBING"